Optimization of Your Site's Navigation
Once your site has the content it needs, we need to arrange that content in such a way that it's easy to find. As sites grow over time, people sometimes lose sight of the need to organize content for the sake of the user. It may not be necessary to completely restructure your site, but I will make suggestions to make it possible for your visitors to get where they need to go and find what they need to find.
While it's important to enable your users to find everything they want, it's equally important to guide them into your site in such a way that turns browsers into customers. Depending on the size of the site and the nature of your business, that may involve segmenting users from the point at which they enter the site, or placing calls to action in the right places on the right pages.